Facebook-owned photo sharing platform Instagram has launched a new Live Rooms feature that allows four people to video chat in a live broadcast. Previously, Instagram Lives allowed only two people to be a part of a broadcast. Instagram said that the new feature will encourage users to start a “talk show or a podcast,” host a “jam session,” or collaborate with other creators. Going live with more people means that Live Rooms will attract a larger audience as well, as followers of everyone participating will see the Live Room and get notified depending on their settings.
This update from Instagram comes at a time when audio-chat iOS app clubhouse is gaining popularity. Clubhouse, that lets more than 10 people speak at once, and rooms can reach up to 8,000 people before they are full. According to a report in The Verge, Facebook is also reportedly working on building a direct competitor to Clubhouse, but Instagram Lives could capture those who want to use Clubhouse but can’t, as the app is only for iOS currently. However, unlike Clubhouse, Instagram Live requires people to be on-camera.
While it won’t exactly capture Clubhouse’s audience, Instagram Live Rooms will certainly be a good addition to all the creators who use Instagram Lives for interactions or collaborations.
Instagram had recently announced that it will begin disabling accounts of people who repeatedly send hateful messages to others on the Facebook-owned platform.